Building Resilience: Thriving in a Competitive Business Environment"
Introduction
In contemporary rapidly changing and evolving
business environment, resilience is more than a
buzzword; it is an essential quality for long-term
endurance.
Organizations must confront new
technologies, new market demands, and
unending competition; hence, it is critical that
organizations can quickly adapt if the
organization seeks to ‘survive’.
Resilience is
surviving and thriving through adversity, and
using adversity as a springboard. As an agenda
in this article, we outline important
characteristics of resilience above and beyond
the bare essentials to cope and survival, and
what organizations can do to cultivate resilience
and make it an important component of their
cultural makeup.
### 1. **Adaptability and Change**
The capacity to adapt to new circumstances is
central to resilience.
In a business climate
characterized competitiveness, change is
consistent at at multiple levels; to whether
consumer tastes are changing, or there are new
technological advances, or other competitor
organizations enter the market.
When an
organization has nimbleness and a willingness
to start again, it is at such times that an
organization has a real competitive tool.
***Leaders need to develop a culture of active
learners among employees, empowering
employees to be innovative and engage in new
idea thinking, willingness to take intelligent,
explore or invent new solutions.*** An
opportunity is to leverage organizational
changes. An affiliate of educational
opportunities can encourage learning and
changes in business.
For an organization, change
can be seen as an opportunity to reliability
determine if they need to adjust the business
model, if using a new tech manufacturing
method would elevate the goals of the business
model of a new tech-based solution, or finally if
a new market opportunity emerges that requires
Creativity of existing capabilities to exist within
the new marginal market context.
### 2. **Growth Mindfulness**
A growth mindset, the idea conceived and
proliferated by psychologist Carol Dweck, is
believing that abilities and intelligence can be
developed through dedication and hard work.
From that context for learning in the workplace
environments, a growth mindset enable
resilience to move from being left to reluctance
to try again because of a highly selected narrow
tipping on previous failures as unfortunate to
learn from failure.
# 3. **Setting Long-Term Goals, Yet Flexible**
While setting long-term goals for direction is
vital, flexibly attending to the best path to
achieve those goals is also important. It is safe to
say the journey to success is not often a straight,
predictable line; especially in a competitive
context. Resilient organizations can figure out
detours along the path of success and maintain a
focus on long-term objectives.
Flexibility does not mean abandoning a long-
term goal when trouble first arises. Rather,
flexibility implies modifying strategies and
tactics with that long-term goal in mind. The
ability to remain flexible in difficult times
enables the organization to stay the course
despite unanticipated challenges and economic
downturns.
### 4. **Strong Leadership, Clear Communication**
Resilience begins at the top. Strong leadership is
important in building and maintaining a
resilient organization. Leaders who can operate
in a calm manner, across all communications,
and provide firm action signals to the team it
will navigate adversities.
Additionally, clear and open communication
supports all employees' alignment for resolving
challenges, decisions and operational aim. When
employees can understand the rationale for
decisions - whether difficult conversations or
strategic shifts - the body of employees are less
likely to become disengaged.
5. **The Centrality of Employee Well-being**
There is a direct relationship between
organizational resilience and employee
resilience.
Stress, burnout, and disengagement
can diminish the resilience of an organization to
pivot. Therefore, organizational resilience is
reliant on the organization investing in
employee well-being.
When an employee is resourced and equipped to
think about their well-being, encouraged to set
healthy boundaries between work and life, and
is in an environment and culture that is
supportive, they are more engaged, and
probably more likely to navigate challenge
effectively even during difficult times.
An employee feels cared for and supported will
have more emotional bandwidth to work
through a challenge as an organization.
Employee support may contribute to the
organization's own resilience in terms of
organizations they may be connected,
networking, and advocating externally to
support the organization if necessary.
6. **Create Business Relationships and
Partnerships**
There is no business that will prosper in a silo,
and healthy and resilient organizations will
have strong networks both internally and
externally to rely on for support, collaboration,
or just to help them think through a challenge.
Partnerships can for your organization means
give your organization some leverage through
access to new resources for your organization,
access to other markets, or innovations that will
keep you in front of your competition.
Networking is applicable when discussing your
customers too.
An established client base or
customer loyalty will carry your organization
through hard times. The relationship you
establish with your customer through the
quality of service and value added through
continuous innovation will build you an
organization to float the uncertain.
7. **Adopt Technology and Innovation**
If your organization refuses to innovate in this
commonly used digital world, you are headed
toward obsolescence.
Your organization is easy
to access through technologies that allow your
organization to streamline your processes, gain
process efficiencies, also to meet the promise of
customer service. Resilient organizations
embrace uncertainty, leverage on outside the box
thinking, and if committed to will not think twice about heading into the unknown adopting
tools and platforms to gain a competitive
advantage.
**Foster learning from past failure, setback and
so-called "failure".**
:All organizations will experience setbacks at
some point in time, yet what will separate
organizations that will demonstrate resilience in
the face of setbacks (versus organizations that
will fail) will be context and process of acting
and responding to the setback or failure.
8:## Learning from failure is essential to progress.
An organization with a habit of
embracing failure (as learning) builds careful
and engaged experimentation and thoughtful
risk taking.
Leaders should take some time to reflect and
examine the issues with our past and apply the
learnings we established moving forward. This
reflection has the dual impact of assisting the
organization pushing forward in the context of
their past.
Moreover, this reflection has the
potential to build resilience in the organization
at the same time.
A leader recognizing and
correcting their past with intentionality,
develops stronger deliberation skills when
addressing future issues in their work
organization with consideration and thoughtful
approaches.
9:## Financial Resilience and Risk Management For the Organization.##
Another area of thriving in an environment of
competition is financial resilience. Organizations
with solid financial systems and financial risk
mitigate systems weather downturns in the
market better.
Financial resilience can look like diversifying
revenue streams, maintaining a healthy amount
of cash reserves, and doing a marketplace risk
assessment more often. When an organization
is prepared to make a change, the organization
can rebound quicker and continue competing
when there are downturns in the economy.
##: In conclusion,
building resilience in an environment of
competition is not an event, it is a process. It
requires an ongoing commitment to adapt, and
be growth-minded (not complain - but grow), be
actively lead, and build your culture.
However,
if you focus on the four areas, the organization
will be able to find their way to survive and
prosper at challenges, and even find challenges
as opportunities for growth and inspiration.
In a rapidly changing (and competitive)
environment, resilience is the greatest
competitive advantage.
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