How to Get Your Business Profile Higher on Google

   How to Get Your Business Profile Higher on Google

   Introduction 

A good ranking on Google will ensure that, with a

 profile in raising brand awareness, your

 business profile brings in new customers and

 drives more website visitors. 

Since most of them start their search on Google

 for anything, it is most likely on this platform

 that prospects who are in need of products or

 services to do with what you offer do their

 searching. Improving your visibility on Google

 has to do not only with optimizing your website

 and content with its algorithms but also with

 improving your Google Business Profile.

Here's a step-by-step process on how you can

 increase your business profile ranking in

 Google:

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#### 1. Claim and Verify Your Google Business

 Profile

Create or Claim Your Profile: First and foremost,

 go ahead on GBP and claim your business if you

 haven't hitherto done so. With GBP, Google

 allows businesses to show up in local search

 results-so just one step toward visibility.

**Verify Your Business**: Google will mail the

 verification code to your business address, email

 address, or phone.

 It is very important you will be verifying a

 business in that it tells Google, yes, this business

 exists and it's a real one.

---

#### 2. Optimizing Business Information

**Complete all profile information: All fields

 must be filled. This includes Business Name,

 Address, phone number, website, hours of

 operation, and category. 

Complete profiles rank higher in Google rather

 than incomplete ones.

**Select the Correct Category and

 Subcategories:** You are supposed to choose

 your main category through which Google gets

 an idea of the various searches for which your

 business should appear. 

Suppose you have a bakery, you put in the main

 category as "Bakery" and add secondary

 categories as "Dessert shop" or "Coffeeshop",

 whichever applies.

**Add Keywords in Your Description**: Describe

 precisely what your business is offering. 

Add primary keywords commonly associated

 with your industry, but at the same time, avoid keyword stuffing, as Google then will consider it spammy.

---
#### 3. Add High Quality Images and Videos

Professional Photos: Even this will further help

 in creating the profiles with high-resolution

 photographs and videos. Now, show your

 products, location, or team in high-resolution

 images. Other images may include those of the

 Store Front, Interior, Products, and Staff. 

All this really makes your business so attractive

 and inviting.

 Such images may include those of the storefront

, interior, products, and staff.

Add Videos: Besides photos, Google also allows

 adding videos- up to short lengths- into the

 business profiles. 

Add a quick tour of your business or a short

 introduction of yourself or your staff.

---

#### 4. Encourage and Manage Customer

 Reviews

Ask for Reviews: Google's ranking algorithm for

 local search results takes reviews as one of the

 major ranking factors. 

After service to any customer, you must request

 them to review your profile on Google.

**Respond to Reviews**: Give the customers a

 sense that you value their feedback by

 responding to both positive and negative

 reviews. That would show you actually care

 about customer satisfaction and welcome

 suggestions.

5. Utilize Google Posts

- **Post Updates Often**: Google Posts helps your

 business showcase your offerings, events,

 products, and news right on your Google profile.

 Keep updating your Google Posts so that users

 can find all the new updates and offers.

**Use Clear Calls-to-Action**: Provide clear calls-

to-action such as "Learn More," "Buy Now," and

 "Sign Up." Google Posts allow you to post special

 limited-time deals, and customers who are

 viewing a clear call-to-action will most likely

 click on it.

---

#### 6. Keep Your Contact Information

 Consistent

Make NAP Consistent: Meaning your business

 information in Google is exactly as it is on your

 website and other directories where you have

 listed your business.

Use a Local Phone Number: It may surprise

 Google at how local your business is, let alone its

 relevance to local searchers.

---

#### 7. Concentrate on Local SEO

Target local keywords in your website, including

 the description of your Google Business Profile,

 when describing the service and location, such

 as "Plumber in Seattle" or "New York Bakery ".

- **Create Location-Based Content**: Of course, if

 you have blogs or a news section, publish posts

 concerning your location or some local events. 

A restaurant would say something like, "Best

 Dishes to Try in [City]."
---

#### 8. Build Backlinks

- **Get High-Quality Backlinks**: Backlinks from

 quality sites build up your website's authority

 and therefore give better rankings for your

 business profile.

**Leverage Local Directories and Listings**: list

 your business in all local business directories

 such as Yelp and Bing Places, among other

 directories which relate to the niche.

 Ensure the contact information is exactly like

 your Google listing.

---

#### 9. Track Performance and Optimization

Google Business Profile Insights: GBP will give

 insight into how users find your profile, the

 actions they take, and what types of searches

 lead them to you. This provides an idea of what

 works and what needs improvement.

UPDATE REGULARLY: Keep business information

 current. Update your profile after hours have

 changed, or after a new service has been added,

 or should you run a seasonal promotion.

Though these ways can help a lot in increasing

 your ranking of the Google business profile, one

 needs to engage consistently. Complete your

 profile, work on its Local SEO, and interact with

 people-the three main ingredients for popularity

 on Google.