How to Increase the Visibility of Your Google Business Profile

 

        How to Increase the Visibility of Your Google Business Profile

  

       Introduction 

For any business in this world today, a foothold

 in cyberspace is remarkably important. 

Among so many influential tools that help

 enhance the online visibility of any local

 business, Google Business Profile, formerly

 Google My Business, tends to be amongst the

 best.

 For this, letting your profile show for any

 prospective customers looking for your products

 or services would require you to optimize the

 same.

 Following are some ways to get more visibility

 for your Google Business Profile:

1. **Complete Your Profile

Google itself is highly encouraging completeness

 of profiles. Let each field in Google Business

 Profile be filled:

Business Name

Address - accurate and up-to-date

Telephone number

Website

Hours of operation

Business category

Amenities/attributes: wheelchair accessible,

 online appointments

The more information you provide, the easier it

 gets for Google to index your profile and show

 within the search results.

### 2. **Add High-Quality Images and Videos**

Visuals are meaningful in capturing the attention

 of your prospects. Add a mix of high-quality

 photos and videos, showing but not limited to

 the following:

• The exterior and interior of your business;

• The products offered or services rendered.

• Working employees or participating in some

 activities

• What is there but not appeared.

Google likes active profiles that upload new

 media quite often. 

Adding new images or videos will also give more

 confidence to potential customers about your

 business.

### 3. **Optimize Your Business Description

This should be short and to the point, including

 keywords. Describe what your business is or

 does, anything unique about the establishment,

 and why customers should come to you rather

 than your competitors.

 You don't want overstuffing of your keywords,

 but it should naturally include any terms

 customers might actually use. This increases

 your relevance when local search results

 appear.

### 4. **Encourage Customer Reviews**

Positive reviews are among the major ranking

 factors of a local business on Google. Encourage

 your happy customers to leave reviews on your

 profile. 

Respond professionally and promptly to

 both positive and negative reviews. 

Google loves businesses that know how to

 interact with their customers, and continuous

 positive reviews build up credibility.

Encouraging Review Tips:

- Request customer reviews right after serving

 any service or closing any sale.

Also include the review link on follow-up emails

 or receipts to include great customer service

 with organic positive reviews.

5. **Make NAP Consistent**: Name, Address, 

Phone Number

Nothing is as important in local SEO as

 consistency.

 It must be with your business name, address,

 and telephone number, and it has to be

 consistent across Google Business Profile, on

 your website, social media profiles, and all other

 online directories. 

Even minor differences will deplore the search

 engine and push your ranking within the local

 results in a negative direction.

6. **Leverage Google Posts

Among other things, except for Google,

 businesses can create a variety of posts that will

 rank in results.

 Through Google Posts, announce events, offers,

 new products, or any news.

 These posts show directly inside of your

 business listing and let you spur further

 engagement from the audience.

A few best practices concerning Google Posts:

* Use engaging images along with short copy.

*Highlight your offers and promotions with clear

 CTAs.

Keep your posting up to date.

7. **Add and Optimize Services or Products

 Listings**

List your services or product offerings available

 in your Google Business Profile. 

Use very clear and descriptive titles-add a

 description with keywords relevant to the

 product or service-and attach photos of the

 products or services.

That would make it an informatively rich profile

 and might get you easily found in product or

 service related searches.

### 8. **Q&A Section

Google Business Profile has a section called

 "Questions & Answers." That's where customers

 can ask questions about your business. 

Well, go ahead and proactively fill up this section

 with answers to common questions. 

It will help not just some other potential

 customer, but in the establishment of authority

 and credibility too.

### 9. **Use the Right Categories

 and Subcategories

Choosing the proper business category will help

 an appearance. 

Make sure you select the primary category that

 best describes your business and include

 subcategories where applicable. 

This will let Google know what you offer, and it

 will help your profile surface more

 appropriately when people search for those

 things.

### 10. **Keep Information Up-to-Date

Keep your profile fresh. It is good that you have

 set one up, but every now and then, go back and

 edit. 

Whether the hours of operation have changed,

 services added, or contact information changed,

 make sure to keep this up to date in your Google

 Business Profile. 

Google will reward that because it tends to favor

 those businesses that keep their information

 current and fresh.

### 11. **Tracking via UTM Parameters

For measuring efficacy, have UTM parameters on

 your website link to ensure it's able to be

 tracked in Google Analytics just how much

 traffic is being driven to your site through the

 Google Business Profile, so you are able to

 optimize for real performance data.

### 12. **Focus on Local SEO

Since Google Business Profile is part of local SEO,

 optimization to the local search query should be

 done by all means. Avail the following: use

 location keywords such as "plumber in New

 York"; get backlinks from local directories or

 organizations; optimize your website for mobile

 since most local searches are made through

 smartphones.

### Conclusion

Maximizing your Google Business Profile drives

 more customers to your business, placing you

 right at the top of the local search results. 

With a complete profile, customer engagement,

 content optimization, and routine updates, you

 surely can be strong online and move more

 customers down the funnel into your business.

Follow these best practices, and watch your

 profile rise-not just in rankings but also in

 customer engagement-in no time.